I had a preliminary mastermind meeting with a woman a few weeks ago. Among other things, I told her what I had planned to write for 2015.
“How do any of those things help you accomplish your goals for your marketing company?”
They don’t. The things I planned to write were books I want to write, not things that will necessarily help me drum up marketing clients.
I can write those books too, I suppose. But I need to focus my efforts on generating clients for my marketing business. I have to sit down and decide on subjects that will interest potential clients.
As a business person, what marketing efforts can you focus on that will connect with your target market? It doesn’t have to be a book/ebook. That’s just what I’m focusing on this year.by